Stephanie Hayes Business Strategist and Coach for Service-Based Small Businesses


Build for your future, thrive in the NOW.

You don’t have to choose. Inside The Asset Builders’ Club, you’ll break the cycle of putting today’s emergencies ahead of your long-term growth — one asset at a time.

You’re searching for a saner, more sustainable way to do business.

One where you end each week knowing that you showed up in a way you feel proud of  — not just for your clients, but for yourself. 

One where your work amounts to so much more than a list of checked off to-do’s (plus a few more you didn’t get around to).

One where you can be certain that you’re planting the right seeds consistently — the kind that set you up for more ease, smoother revenue and the chance to actually enjoy the fruits of your labor.

… The solution?  

Launch a course! (Just kidding. I’m sick of that advice too.)

So… what’s a service-based business owner to do? The opposite of everything you *think* you need to:

  • If you want to grow your revenue… you don’t have to build an agency, put on your “manager” hat and stop doing the work that got you here (unless you want to).
  • If you want to land that next big client… you don’t have to be everywhere on social media, hustling to create new content while juggling the work that pays you.
  • If you want to stop drowning in admin and doing everything from scratch… you don’t have to hire a project manager or fancy operations expert to build the “perfect” system for you.

“Scaling” without a stable foundation or awareness of the business model that is the right fit for you will only lead to more work on your plate with underwhelming results.

You and I both know you didn’t start this business to settle. 

Inside The Asset Builders’ Club, I will never ask you to settle for advice that isn’t tailored to you or strategies that don’t fit who you are (or where you want to go).

We’ve got much more exciting work to do.

You don’t have to sacrifice your big dreams for the work you’ve already got in front of you.

This is exactly what we will practice together inside The Asset Builders’ Club.

  • It looks like slowing down and re-focusing on the activities that truly move the needle for you.
  • Getting back in touch with the work you are uniquely positioned to do — the kind that keeps your clients coming back to you.
  • And, bit by bit, turning the work you are already doing into the foundation for the next stage of your business.

⬆️ This is the art and science of asset-building. ⬆️

FACT: Assets are no longer reserved for investment bankers, big risk-takers or the ultra-wealthy. (Mega yachts? 🛳 Not required.)

FACT: As a small business owner, you are sitting on a goldmine of assets that have the potential to set you up for long-term wealth… and a priceless little thing called peace of mind.

FACT: When you have an asset-first approach to your business, you are actively looking for ways to create sustainable results — without having to work for them every single time.

The outcome?

More time and energy to work on what truly excites you.

The certainty that your clients are well looked-after (and you didn’t have to break your boundaries or re-invent your process to make it happen).

A portfolio of custom assets that serve you, the human behind it all: from your sales process, to your body of work, to how you schedule your days and more— it’s all crafted with intention, and the results compound over time.

FACT: This is all available to you now — much faster than you think.

“I doubt I would have considered creating assets in my first year of business, if it weren’t for this group. They inspire new ideas every week. Only eight weeks into this new biz, I already have several assets in the works to support my one-on-one work this year.”

KAT LOURENCO, Leadership Coach

Assets are already hiding in every corner of your business. It’s time to get them working for you.

The Asset Builders’ Club is where we will make it happen together. 

It’s not a course or a group program. There’s no set “curriculum” to work through (or feel guilty about not completing).

But there is a focus: to build true, long-term wealth in your business, while addressing and solving the very real challenges you are facing now.

Each month, we explore a different area of your business through the lens of asset-creation, with the specific decisions to make — and actions to take — to ensure every aspect of your business truly works for you.

Expect less of this…

Cookie-cutter solutions that don’t fit you

Long to-do lists and overwhelming new projects

Carrying the weight of your business alone

And more of this…

Space to reflect on what’s right for you (and the accountability to ensure you take action)

A mindful approach to business growth that works with your capacity

Sharing the load with me and a killer group of business owners who are on the journey with you

No matter which area of your business is draining you or simply doesn’t feel good for you, we will tackle it together inside The Asset Builders Club.

From your:

  • Clients (and how you get them)
  • Projects (and how you run then)
  • Offers (and how you structure them)
  • Income (and how you earn it)
  • Calendar (and how you organize it)
  • Processes (and how you follow them)
  • Marketing (and how you actually *want* to show up)
  • And more…
Stephanie Hayes Business Strategist and Coach for Service-Based Small Businesses

We will uncover the assets you already have or can easily create that will earn you back more time, more stability, and form the foundation for the goals you have for your business, and your life.

Bottom line, if you want a business that gives you the space you crave and the success you envision, without having to do more, more, more and MORE — then you need to be inside The Asset Builders’ Club

There’s nothing else like it. (And once you experience it, you’ll never want to go back to running your business the old way.)

“I knew that I had to streamline my business model, but I didn’t know where to focus. It all felt so overwhelming. Stephanie helped me see a clear path; it felt like a weight had been lifted. Stephanie has a way of uncovering the real issues and the opportunities to build assets. I feel like I’m back in control and creating something that works for my clients and me without the frustrations.”


Inside the Asset Builders’ Club

Each month, you get access to:

Bi-weekly group coaching calls

Join us on Zoom every two weeks for a live coaching session. Ask your questions, get help solving problems or get feedback on your strategy or projects.

Bi-weekly co-working sessions

Devote time every week to working on important projects that always get pushed back. Collaborate with other group members, and share breakout rooms for impromptu conversations.

Community support

Get inspired and supported by a community of business owners who are on the same track as you and believe in your vision!

Quarterly planning sessions

Participate in quarterly planning sessions facilitated by Stephanie, where you can check in on your plans and make adjustments for the next quarter.

Courses, trainings & resources

Get access to all of my courses, tools, articles, worksheets, and any other resources that I create, including:

  • Growth & Profit Business Accelerator
  • The Offer Lab
  • Build Your Sales Process
  • Money Talks Challenge

Bonus Monthly Spotlight

This Month’s Focus:

Getting Clients

For the month of July 2022, we’ll be tackling the #1 challenge most business owners struggle with.

The problem with the way we’ve been taught to sell is that it’s transactional, formulaic and rigid.

We’re inundated daily with new possibilities, new strategies, new tactics and new tools. 

Each with a new promise of being the “magic bullet”. 

So we burn ourselves out by spreading ourselves too thin, and end up overwhelmed and exhausted with little to show for our efforts.

Wouldn’t it feel better to get focused on 1-2 strategies that  can be repeated and enhanced over time?

To let go of all the “shoulds”?

For 30 days, we’re going to practice building habits that create a steady stream of client leads flowing into our business, and you get to decide how that feels good.

Stop starting from scratch

So you can finally feel like you’re building something for your future.

Ready to get started?

Join the Asset Builders’ Club

Monthly Membership


per month

Save 50% with coupon

  • Bi-Weekly Coaching Calls
  • Bi-Weekly Co-Working Sessions
  • Slack Community
  • Quarterly Planning Sessions
  • Courses, Training & Resources
  • Monthly Spotlight Events

All prices in USD

Looking for Extra Support?

half-day intensive add-on


pay in full

Save $500 off reg. price

  • Includes 1 month membership inside The Asset Builders’ Club
  • 3-Hour 1-on-1 strategy session
  • Sustainable, customized Client-Getting Strategy that is aligned with your skills, personality, resources, client and network
  • 30 days unlimited Voxer support

All prices in USD

from our members

michael pullinger, engineer

“This work has been absolutely groundbreaking. Since working with Stephanie, I’ve not only been able to spend more time with my family, but also have a much higher level of motivation to keep working on my business than I have since I first started.”

laura nicholls, copywriter

“Stephanie has a remarkable ability to cast a larger vision as well as a clear path toward it. Her insight and expertise have completely altered the course of my business and goals, and for the first time in a long time I feel excited and energized about what I can create.”

natalie taylor, launch strategist

“Stephanie honed in on the next thing I needed to do. The last thing I needed was 50 new things to do, but just making that one change has made a big difference for me. I’m booked out 3 months in advance. She gave me the kick in the pants I needed to do the thing.”

hey there!

I’m Stephanie.

I’m breaking the status quo

I’m a 25-year business veteran and mentor for experienced, hard-working entrepreneurs like you, who are ready to level up in business and in life.

You don’t have time for vague, might-work theories, and I have zero patience for marketing-guru-in-a-Lambroghini nonsense. (We’ll get along just fine)

You’re here because you want to take control of your business and create a deliberate path to your next stage of success. Side-by-side, I help you create a detailed, actionable, and incredibly specific game plan, so you can reboot quickly and become excited and confident about your next steps.

Ready to join us but still have questions?

that’s ok, we’re here for it

What time are the calls at?

Our coaching calls and co-working sessions happen every Wednesday at 1:00 PM PST // 4:00 EST so that we can accommodate all international clients. We meet via Zoom, video optional! 🙂

How much coaching will I actually get?

I’m so glad you asked! In our group coaching calls, it is my intention that every single member who has a question that needs to be answered, gets the support they need, however long that takes.

Additionally, I am in the Slack channel every single day, and happily provide customized feedback and support to any members who have questions or challenges that come up.

Every question gets answered, every mindset mess gets addressed.

Plus, the group is very active, experienced and helpful. You’ll find more support than you can imagine.

Can I cancel my membership?

Your membership in the Asset Builders’ Club is month-to-month. You can cancel any time but we do not issue refunds for partial months. It is up to you to attend and take advantage of all of the support you are offered.

What if I can't attend a call?

No problem! All of the calls and events are recorded and posted every Monday in our Slack channel. You can re-watch any time, and if you know you’re going to be away and would like to have your question answered, just submit it in advance and we’ll answer it during the live call.

Do I need to have a Facebook account?

Nope! All our discussions and announcements are inside of a Slack channel, so you don’t have to open Facebook at all!

Does the intensive add-on include the membership?

Yup! Your initial payment of $1950 includes your first month in The Asset Builders’ Club. Subsequent months will be billed at the promotional membership pricing.

Can i contact other members directly?

Our members are amazing and often form collaborative relationships outside of the group. Please respect our members and ask them first (inside the group) if it would be appropriate to contact them directly.

Are most of the members service business owners?

Most of our members operate a services business, yes, but some are also branching out into building products as their asset strategy.

Do I need to have a certain income level to join?

Absolutely not! We have various income levels represented in our members and those change a lot. You will be fully supported no matter where you’re at.

It’s time to finally build what you’ve been dreaming of.