Even though Karen was lying on a beach in Mexico, our work didn’t stop. In fact, having some time and space away from the routine really helped her get some clarity on what we’re going to be discussing today… Branding, messaging and positioning for...
In this episode, we kicked off our 12-week live video series discussing Dr. Karen’s journey this far, how she decided to make the move from teaching tactical skills to SLPs, to helping pediatric therapists build their leadership skills. We dive deep into the...
Understanding Spending Stress Every day, it seems, we are presented with opportunities to make investments in our business. Sometimes these are driven by something more urgent, and sometimes they are a passing suggestion that comes from a referral or a conversation...
Breaking Down the Friction Between “Thinking Work” and “Doing Work” June 6, 2022 Business Models | Running Your Business One of the most pervasive tensions I see with all of these business owners is that they are often engaged in a...
How to Overcome Perfectionism and Procrastination In Your Business March 7, 2020 General Business | Mindset Mastery Keeping perfectionism at bay over the long run requires shifting acceptance, reassurance and validation from external to internal sources, and this...
Tired of hearing amazing stories that are inspirational but feel out of reach? Craving some real talk with people who are just like you? In Real People, Real Business, Business Strategist and Coach Stephanie Hayes interviews business owners that are building their businesses and making progress through grit, determination and action. They are working through the everyday challenges and celebrating incremental wins on their journey to their dream. Every one has a story, and each of these entrepreneurs are telling theirs in funny, vulnerable and heartwarming ways that will make you say “Yes! That’s me!” and leave you with creative ideas for breaking through that next roadblock that might just have you stuck. Celebrating all businesses and all business owners, and creating a community of real people.
Tara Reid – Business Building for Introverts
Tara Reid is a multi-passionate entrepreneur and introvert who helps other introverted business owners develop sales and marketing strategies that work best for their more reserved styles.
In this episode, Tara shares her long business journey from starting and selling a jewelry business to becoming an online service provider. Tara’s business has grown quite a bit since her beginnings in 2007 to what she does today – offering programs to help creative entrepreneurs build a freedom-centered business and a membership where she coaches introverted entrepreneurs on how to market their businesses.
Tara describes the realization that she could market her business without burning out as an introvert, how she began to attract and help other introverts with the same struggles, and the marketing techniques that worked well for her as an introvert.
Tara reveals how she decided to start her membership, The Introvertpreneur Club, the different ways she supports her members, and why mindset issues and imposter syndrome are particularly challenging for introverts.
Tara goes on to share how she uses attraction marketing to get clients, her focus on the value ladder to create her content and offers, and the big realization she had in her early business as a virtual assistant after suffering burnout from growing too fast.
Finally, Tara talks about how she experiments with new things in her business, why she's stepped away from Instagram, the most important advice she has for other people who are building a business, and the one difference she sees between what we hear out in the business world and what is really happening.
Skip to Topic:
6:19 – The mindset shift that helped Tara leverage her strengths as an introvert 7:44 – How Tara made the online business world work for her as an introvert 9:40 – How Tara uses her energy and how she’s feeling to guide her 16:50 – Two key elements that help introverts feel empowered as business owners 19:21 – The mindset obstacles Tara had to overcome as an introverted business owner 21:01 – The marketing tactics Tara found that worked best for her in getting clients as an introvert 21:59 – Tara’s approach to developing content that attracts clients 23:22 – Mistakes Tara made in her early journey as a virtual assistant 25:41 – How Tara learned to embrace being multi-passionate and have fun in her business 31:26 – Tara’s advice to entrepreneurs about creating offers 37:11 – The biggest piece of advice Tara has based on what she’s learned on her business journey
It’s time to move from hustle and overwork to building a life around your business. Being a business owner doesn’t mean you have to sacrifice your well-being. Instead, we’re advocating for slowing down, accepting and leaning into a more realistic and comfortable way to build your own wealth. This show is a collection of thoughts, discussions and opinions on how to build a successful business that integrates well with you and your life, whatever that may look like.
Even at the best of times, making decisions around where to spend or invest your money is challenging for most business owners. When things get a little rocky or uncertain, those decisions get exponentially more difficult. In this episode, we are exploring Stephanie’s 3-Part Spending Confidence Strategy, and how to identify who you are as a buyer, and how to approach buying decisions based on your own Spender Profile.
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