Business Passion Is Not the Same As Hobby Passion

You know how business experts are always saying that in order to be successful in your business, you need to find your passion, and build around that?⠀

Welllllll…. that’s kinda true. You do need to figure out your passion, but that passion is not the same as “I like birds!”, or “Yoga is my life!”, or “I play roller derby!”. (Hint: one of these is actually true about me).⠀

Those are your hobby passions, and unless you’ve created some seriously marketable skills around them, they are not necessarily candidates to become your business passion.⠀

There are two things to be aware of here:⠀

A Business Can Kill Your Hobby Passion

People who have tried to build a business around something just because they like doing it, very often find that they end up hating it when they try to turn their favourite activity into a business. They start to see the activity from a different light and it becomes associated with financial struggles and routines and feels “necessary” rather than “fun”. It changes the dynamic completely and, at best, turns fun into a process and, at worst, makes them want to run screaming from that activity forever.⠀

A Business Passion Is Unique

A business passion is an element of your business around which to align everything else. This is often confused with your vision, which is where you state your reason for being. Your vision for bringing pajamas to all the baby goats of the world, or to make financial services fun is your rally cry and your reason for being, but you could build a business a hundred different ways to reach that goal and 99 of them wouldn’t be the right way for you.⠀

Figuring out your vision is usually pretty easy. You probably know already why you’re in business.⠀

To figure out your business passion, you need to examine what I call the four pillars of passion. One of these things is going to light you up most when you think about doing your work. It’s either the particular people you serve, an offer you’ve created, a skill you want to use or a specific way you want to work.⠀

Want to learn more? Sign up for a free Discovery Call and let’s find your business passion.⠀

Tell me in the comments…

What is your business passion?