How the Heck Are You Fitting It All In? I’ve always been a busy person. I am naturally inquisitive and optimistic, so I see opportunities in everything. Share Tweet Pin Email How The Heck Are You Fitting It All In? I get asked that a lot. I’ve always been a busy...
It Isn’t Just What You Will Do This Year, It Is Who Are You Going To Be We forget to see into the future and include ourselves. So we envision a business that has grown without us. And that kind of business is like a lost puppy looking for a home. Share Tweet...
End the Feast or Famine. It’s No Way to Live. Despite best intentions, you seem to get swept into the pattern again and again, and it’s really wearing you out.⠀ Share Tweet Pin Email Feast or Famine I used to get panicked calls from my friend periodically,...
Why I Want You to Put Yourself First (Really) This is YOUR business, and if you don’t get clear on why you’re running it, there’s an amazingly strong chance you’re running one that doesn’t align with what you set out to create. Share...
“I feel trapped in the constant client hustle.” With a well-built strategy and careful attention to your plan, you can build a foundation where your client-getting activities start to take on a life of their own. Share Tweet Pin Email “I feel trapped in the constant...
Business Alignment: Other Words For “Magic” When we redesign your business so we have perfect alignment, suddenly everything shifts: your energy, your optimism, your actions and your schedule. Share Tweet Pin Email Business Alignment: Other Words For “Magic”Magic.It’s...
Tired of hearing amazing stories that are inspirational but feel out of reach? Craving some real talk with people who are just like you? In Real People, Real Business, Business Strategist and Coach Stephanie Hayes interviews business owners that are building their businesses and making progress through grit, determination and action. They are working through the everyday challenges and celebrating incremental wins on their journey to their dream. Every one has a story, and each of these entrepreneurs are telling theirs in funny, vulnerable and heartwarming ways that will make you say “Yes! That’s me!” and leave you with creative ideas for breaking through that next roadblock that might just have you stuck. Celebrating all businesses and all business owners, and creating a community of real people.
Sandy Nussbaum Giercyk – Doubling Down on Disney
byStephanie Hayes
Sandy is probably the most committed Disney lover I’ve met, and she turned that passion into a business, where she could spend every day helping others have the experience of a lifetime at her most favorite place on Earth.
Originally working as a conference and events specialist, she made the transition to Disney travel 15 years ago and jumped right in to start her own agency so she could live her dream of making Disney her job.
Today, Sandy runs a successful travel business focused entirely on Disney adventures and experiences. She proudly commits her own time and resources to be the most knowledgeable expert out there on all of the Disney attractions, events and secrets.
Her steadfast commitment to serving and delighting her customers has paid off as she has built a strong list of repeat customers who continue to come to her year over year (often more than once a year!) to help them make the most of their vacation.
In this episode, we will talk about building a business around fandom, how knowing your customer intimately is crucial to your success, how to manage a business during an industry-crushing crisis, and creating personal and business resilience in uncertain times.
I was so delighted to have this conversation with Sandy, and I can’t wait for you to hear it too!
Skip to Topic:
3:09 The benefits of deep immersion in your work
3:30 Making the transition from conference and events to Disney travel
6:00 Creating a unique advantage around your clients
7:32 Building a strong referral base
11:20 Leveraging fan-based communities for creating exposure
13:10Why no-pressure selling actually works better
17:20How high-touch customer service benefits your revenue
21:33Breaking in to a saturated market
22:09Managing a solely commission-based business
25:25Leveraging a partner-driven ecosystem
27:27The importance of selling with integrity
28:12Managing a business crisis during COVID lockdowns
37:40How to ensure your business (and people) are resilient through uncertainty
41:22Planning for the business and planning for yourself together
46:03Establishing yourself as an expert in your field, on your terms
50:12The truth about being a travel business owner vs. what everyone thinks
It’s time to move from hustle and overwork to building a life around your business. Being a business owner doesn’t mean you have to sacrifice your well-being. Instead, we’re advocating for slowing down, accepting and leaning into a more realistic and comfortable way to build your own wealth. This show is a collection of thoughts, discussions and opinions on how to build a successful business that integrates well with you and your life, whatever that may look like.
Even at the best of times, making decisions around where to spend or invest your money is challenging for most business owners. When things get a little rocky or uncertain, those decisions get exponentially more difficult. In this episode, we are exploring Stephanie’s 3-Part Spending Confidence Strategy, and how to identify who you are as a buyer, and how to approach buying decisions based on your own Spender Profile.
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