Episode 1 – The Journey So Far
Tired of hearing amazing stories that are inspirational but feel out of reach? Craving some real talk with people who are just like you? In Real People, Real Business, Business Strategist Stephanie Hayes interviews business owners that are building their businesses and making progress through grit, determination and action. They are working through the everyday challenges and celebrating incremental wins on their journey to their dream. Every one has a story, and each of these entrepreneurs are telling theirs in funny, vulnerable and heartwarming ways that will make you say “Yes! That’s me!” and leave you with creative ideas for breaking through that next roadblock that might just have you stuck. Celebrating all businesses and all business owners, and creating a community of real people.
Megan Dowd is a brand therapist, business strategist, storyteller, and certified equity-centered coach who helps business owners create a better human connection with themselves and their clients by drawing from who they are and what they stand for.
In this episode, Megan shares how she translated her acting chops into business-building skills, the value in finding your internal language to make your external impact, and her approach to creating more human connection in business.
Megan reveals that her theater skills were directly applicable to business, how she helped people for free before realizing she should charge, and her approach to helping clients with their messaging.
Megan describes how her business came into being, the 3 types of stories she sees many entrepreneurs using, why it’s important to develop your internal language before creating your external marketing strategies, and how she helps clients create an internal guidebook so they can develop effective external strategies.
Finally, Megan lets us in on the strategy she uses to attract clients, the types of clients she works with, using the scientific method to experiment with marketing strategies to see what works, and what she says is real vs. what we hear in the online business world.
I think you’ll enjoy Megan’s spicy take on marketing and online business, so listen to our delightful conversation filled with great insights and a few laughs!
Skip to Topic:
3:44 – Translating theatrical skills into business
10:59 – Developing your internal language to build effective external marketing
11:23 – Building an internal language guidebook to get past “language canyons”
16:19 – Using experimentation to test marketing strategies
25:02 – Working as a certified equity-centered coach
32:03 – Fiding clients through Instagram and referrals
34:03 – Working with clients who want something more than blanket marketing advice
36:05 – Uncovering hidden baggage we carry around language that may be holding us back
38:42 – Getting spicy about what Megan thinks is real vs. what we hear in the online business world
Find Megan at:
Visit Stephanie at: https://stephaniehayes.biz/
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It’s time to move from hustle and overwork to building a life around your business. Being a business owner doesn’t mean you have to sacrifice your well-being. Instead, we’re advocating for slowing down, accepting and leaning into a more realistic and comfortable way to build your own wealth. This show is a collection of thoughts, discussions and opinions on how to build a successful business that integrates well with you and your life, whatever that may look like.
Learn more at www.StephanieHayes.biz!
Even at the best of times, making decisions around where to spend or invest your money is challenging for most business owners. When things get a little rocky or uncertain, those decisions get exponentially more difficult. In this episode, we are exploring Stephanie’s 3-Part Spending Confidence Strategy, and how to identify who you are as a buyer, and how to approach buying decisions based on your own Spender Profile.
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