Pricing Is Energy and It’s Always an Exchange When you are aware of the energy that your pricing creates, you can move a customer through a much more aligned sales process such that they feel empowered and excited all the way through to delivery. Share Tweet Pin...
“It was an a-ha’s and lightbulbs kind of day today!” It’s days like this that I love my framework. It just works for drawing out all the pieces that need to be free. Share Tweet Pin Email “It was an a-ha’s and lightbulbs kind of day...
Be A Mirror That Your Customer Gazes Upon They don’t care about what you think of your business. Share Tweet Pin Email Be a mirror that your customer gazes upon. Let them see themselves in you, so they know you are their people.⠀ I have been working with a bunch of...
You Know Too Much I’m not saying you have to “dumb it down”, but you do need to make yourself and your business accessible. Understandable. Your expertise will ultimately make you successful, once you’ve gotten their attention, but you...
Forget Bitcoin. Invest in Relationships. Connection, being known, belonging, being heard … these are the most powerful drivers of buying decisions and cannot be developed by a stranger. Share Tweet Pin Email Bitcoin isn’t the only craze out there right now. In...
Why You Can’t Figure Out What Your Customer Wants The good news is that the solution to your problem also has very positive side effects for your business, and is actually pretty fun. Share Tweet Pin Email Why Can’t You Figure Out What Your Customer Wants?⠀ You...
Tired of hearing amazing stories that are inspirational but feel out of reach? Craving some real talk with people who are just like you? In Real People, Real Business, Business Strategist and Coach Stephanie Hayes interviews business owners that are building their businesses and making progress through grit, determination and action. They are working through the everyday challenges and celebrating incremental wins on their journey to their dream. Every one has a story, and each of these entrepreneurs are telling theirs in funny, vulnerable and heartwarming ways that will make you say “Yes! That’s me!” and leave you with creative ideas for breaking through that next roadblock that might just have you stuck. Celebrating all businesses and all business owners, and creating a community of real people.
Sandy Nussbaum Giercyk – Doubling Down on Disney
Sandy is probably the most committed Disney lover I’ve met, and she turned that passion into a business, where she could spend every day helping others have the experience of a lifetime at her most favorite place on Earth.
Originally working as a conference and events specialist, she made the transition to Disney travel 15 years ago and jumped right in to start her own agency so she could live her dream of making Disney her job.
Today, Sandy runs a successful travel business focused entirely on Disney adventures and experiences. She proudly commits her own time and resources to be the most knowledgeable expert out there on all of the Disney attractions, events and secrets.
Her steadfast commitment to serving and delighting her customers has paid off as she has built a strong list of repeat customers who continue to come to her year over year (often more than once a year!) to help them make the most of their vacation.
In this episode, we will talk about building a business around fandom, how knowing your customer intimately is crucial to your success, how to manage a business during an industry-crushing crisis, and creating personal and business resilience in uncertain times.
I was so delighted to have this conversation with Sandy, and I can’t wait for you to hear it too!
Skip to Topic:
3:09 The benefits of deep immersion in your work
3:30 Making the transition from conference and events to Disney travel
6:00 Creating a unique advantage around your clients
7:32 Building a strong referral base
11:20 Leveraging fan-based communities for creating exposure
13:10Why no-pressure selling actually works better
17:20How high-touch customer service benefits your revenue
21:33Breaking in to a saturated market
22:09Managing a solely commission-based business
25:25Leveraging a partner-driven ecosystem
27:27The importance of selling with integrity
28:12Managing a business crisis during COVID lockdowns
37:40How to ensure your business (and people) are resilient through uncertainty
41:22Planning for the business and planning for yourself together
46:03Establishing yourself as an expert in your field, on your terms
50:12The truth about being a travel business owner vs. what everyone thinks
It’s time to move from hustle and overwork to building a life around your business. Being a business owner doesn’t mean you have to sacrifice your well-being. Instead, we’re advocating for slowing down, accepting and leaning into a more realistic and comfortable way to build your own wealth. This show is a collection of thoughts, discussions and opinions on how to build a successful business that integrates well with you and your life, whatever that may look like.
Even at the best of times, making decisions around where to spend or invest your money is challenging for most business owners. When things get a little rocky or uncertain, those decisions get exponentially more difficult. In this episode, we are exploring Stephanie’s 3-Part Spending Confidence Strategy, and how to identify who you are as a buyer, and how to approach buying decisions based on your own Spender Profile.
Send in a voice message: https://anchor.fm/making-space/message