Pricing Is Energy and It’s Always an Exchange When you are aware of the energy that your pricing creates, you can move a customer through a much more aligned sales process such that they feel empowered and excited all the way through to delivery. Share Tweet Pin...
“It was an a-ha’s and lightbulbs kind of day today!” It’s days like this that I love my framework. It just works for drawing out all the pieces that need to be free. Share Tweet Pin Email “It was an a-ha’s and lightbulbs kind of day...
Be A Mirror That Your Customer Gazes Upon They don’t care about what you think of your business. Share Tweet Pin Email Be a mirror that your customer gazes upon. Let them see themselves in you, so they know you are their people.⠀ I have been working with a bunch of...
You Know Too Much I’m not saying you have to “dumb it down”, but you do need to make yourself and your business accessible. Understandable. Your expertise will ultimately make you successful, once you’ve gotten their attention, but you...
Forget Bitcoin. Invest in Relationships. Connection, being known, belonging, being heard … these are the most powerful drivers of buying decisions and cannot be developed by a stranger. Share Tweet Pin Email Bitcoin isn’t the only craze out there right now. In...
Why You Can’t Figure Out What Your Customer Wants The good news is that the solution to your problem also has very positive side effects for your business, and is actually pretty fun. Share Tweet Pin Email Why Can’t You Figure Out What Your Customer Wants?⠀ You...
Tired of hearing amazing stories that are inspirational but feel out of reach? Craving some real talk with people who are just like you? In Real People, Real Business, Business Strategist Stephanie Hayes interviews business owners that are building their businesses and making progress through grit, determination and action. They are working through the everyday challenges and celebrating incremental wins on their journey to their dream. Every one has a story, and each of these entrepreneurs are telling theirs in funny, vulnerable and heartwarming ways that will make you say “Yes! That’s me!” and leave you with creative ideas for breaking through that next roadblock that might just have you stuck. Celebrating all businesses and all business owners, and creating a community of real people.
Chris Troka – Elevating Business Through AI and Collaborative Innovation
Chris Troka is a serial entrepreneur and the founder of Focused-Biz, an innovative marketing company that leverages AI to help businesses create better customer experiences, increase conversion rates, and reduce time spent on administrative tasks using automation.
In this episode, you’ll hear how Chris identified a gap between technology and marketing and developed an AI-based solution to fill it, the collaborative approach he uses to develop his business tool, and the opportunities and considerations for using AI in your business.
Chris tells us about the incredible success of his first business as a wedding DJ and falling in love with marketing, the drive behind launching a marketing agency, using AI and automation for business enhancement, and his quest to improve customer experience and administrative efficiency.
Chris describes the gap he saw between marketing and technology, Focused-Biz’s Comprehensive 14-in-1 business tool, the collaborative approach he’s taken to developing and improving the tool, and how businesses can use the tool to enhance their processes.
Chris gets candid about the challenges of becoming a business owner, why he says you need to “choose your hard” as an entrepreneur, how the shift in work culture and worker motivation impacts business strategy and the two channels that have been most successful in generating leads.
Lastly, Chris shares why most businesses can benefit from using AI, the big opportunities he sees in AI, ethical considerations to be aware of in your marketing and communications, why he believes in collaboration over competition in business, and the work he’s doing to create industry-specific AI solutions.
Skip to Topic: 3:20 – Starting an AI-based marketing agency 4:59 – Taking action and avoiding analysis paralysis 6:01 – How Focused-Biz’s 14-in-one AI business tool works 7:06 – Two ways businesses can leverage Focused-Biz’s AI tool 8:40 – Using open-source development and improving upon what’s already out there 10:58 – Creating a solution to fill the gap between technology and marketing 13:08 – The challenges of becoming a business owner 15:26 – Why you need to understand worker motivation as a business owner 19:12 – Why most businesses can benefit from AI 21:35 – The emergence of new skill sets and uses for AI technology 23:49 – Ethical considerations in marketing and communication 26:02 – Opportunities in AI and marketing to enhance your business 28:55 – Two lead generation strategies that Focused-Biz uses to attract customers 30:37 – Using a collaborative approach to development and business 32:46 – The truth about competition in business 34:50 – Creating industry-specific AI technology solutions 37:11 – The value of niching by industry
It’s time to move from hustle and overwork to building a life around your business. Being a business owner doesn’t mean you have to sacrifice your well-being. Instead, we’re advocating for slowing down, accepting and leaning into a more realistic and comfortable way to build your own wealth. This show is a collection of thoughts, discussions and opinions on how to build a successful business that integrates well with you and your life, whatever that may look like.
Even at the best of times, making decisions around where to spend or invest your money is challenging for most business owners. When things get a little rocky or uncertain, those decisions get exponentially more difficult. In this episode, we are exploring Stephanie’s 3-Part Spending Confidence Strategy, and how to identify who you are as a buyer, and how to approach buying decisions based on your own Spender Profile.
Send in a voice message: https://podcasters.spotify.com/pod/show/making-space/message