Make Friends With the Benjamins
If you think you’re going to build a successful business without paying attention to your money, you’re going to spin around in LaLa Land for a long time.⠀
Make Friends With the Benjamins
Today is brought to you by the elbows-deep, good-messy money wrangling of a client’s first formal financial plan. I love this stuff in ways that might make me seem a little off, but it’s that kind of work that makes you put your head up after a couple of hours of intense concentration, and say “Whoa. Look what we just did.”
This is the part of my business model design intensive where the rubber hits the road and we prove whether or not (and how) that business owner is going to achieve their dreams.
For some, they create art with clay and paint and music notes, that get jumbled around for a bit and emerge as a form with meaning and value. For me, that’s how it feels when we work on a plan. Throw all these bits and pieces into a bucket, massage and stir and out pops some totally unique and tangible thing that represents a life.
I still can’t figure out why, but so many business owners still don’t want to talk about money. They bristle when they know this work has to be done.
“I’m not in it for the money”
“I don’t want this to be the focus”
“I am just going to let the Universe deliver”
Bullshit. Bull. Shit.
If you think you’re going to build a successful business without paying attention to your money, you’re going to spin around in LaLa Land for a long time.
Listen, I get that it’s hard. It’s not only hard, it’s uncomfortable and squirmy and challenging and provokes thoughts and feelings we don’t always like to think and feel.
Put put on your snorkel and dive in cause you know what’s waiting on the other side?
Clarity.
Direction.
Relief.
Vision.
Hope.⠀
You can ask my client what else is there but I can tell you, based on her comments afterwards, that it wasn’t fear, uncertainty, shame or any of the other things we all shy away from.
You want to create a business with impact? The best way to do that is to have enough money to fund your cause. You want freedom? Then build a plan to support that.
There is nothing shameful about building a viable business. In fact, my guess is it’s the only way that vision’s going to come true.
Tell me in the comments…
What does financial freedom look like for you?
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