More Is Actually Less

More offers equals less chance of connecting with your customer.

I was reading a question from a business owner today who was wondering whether she shouldn’t have a few more offers on her website, just to “cover all my bases”, and to be able to reach all of the potential customers that might find her.

I call this startup anxiety, and if left unchecked will result in various unwelcome ailments such as trickling sales, low engagement, business owner burnout and slow growth.

I get it. When you’re first starting out, or you’ve recently pivoted, or you’re just trying to inject life in to your business, there is a lot of anxiety about money.

That anxiety comes from all sorts of different places – financial pressure, uncertainty about your direction, fear of looking bad, ambiguity, and a pressing desire to see results and know if this thing is going to work.

The strong desire to see profits makes us focus on the wrong things. We get stuck in irrational thinking, like “I’m missing out on a bunch of customers who might like this other thing over there and OMG I need to make all the things available so I can cast my net wide”.

You know what happens then? You dilute your efforts. You become unrecognizable. You confuse your potential clients. You look like you don’t know yourself and therefore how can you know your customers and your services?

So they keep on walking. They give you a miss.

When you’re feeling all over the place, unfocused and unclear, and you’ve got eleventy billion half-baked offers, it’s time to take a step back and get hyper focused on who you are serving and what you’re doing for them.

Get specific, detail is your friend. The more you commit to a particular customer and a particular problem, the better you’re going to do at relating to them and convincing them that you’re the answer.

Still feeling unfocused, overwhelmed, and unsure about what you should offer?

Don’t forget I’m offering free Discovery Calls.

Let’s get your customers falling in love with you and your very specific, very aligned wonderful thing that you’ve made just for them.

Tell me in the comments…

Describe your ideal customer.  Are your offerings aligned with their needs?