“Serve before you sell.”
Being of service is not just about giving away what you’ve got for free. It’s an opportunity to start a conversation, create a relationship, build a dialogue, create trust.
“Serve before you sell.”
Remember the last time you went shopping for something big? More than likely you didn’t buy from the first person who tried to sell you that thing. More than likely, you shopped around, and considered your options, and finally bought the one that seemed to come with the most value.⠀
You also were able to touch, feel, smell, kick or otherwise immerse yourself in the buying experience so you knew for sure what you were getting before you bought it.⠀
But in the online world, how do you possibly recreate that same experience that is so instrumental in your customer’s purchase decision?
You serve. ⠀
You build trust.⠀
You show all those perfect customers how well you know what you know, and you give it to them for free.⠀
Jenna Kutcher says this over and over again in all her training, webinars, podcasts and downloads. She knows first hand the value of “Serve before you sell.” Jenna lives that, and it’s served her as well as her customers. Everyone wins.⠀
See, being of service is not just about giving away what you’ve got for free. It’s an opportunity to start a conversation, create a relationship, build a dialogue, create trust. It creates neutral ground that shows your customers that you are genuinely interested in what you do, and in helping them. Plus, it gives them a taste of what it’s like to ultimately work with you or experience your product. ⠀
Annnnd, as if those weren’t enough, it gives you the chance to learn more about your customer – what they like, what they don’t, what they are asking for, what lights them up. In the marketing world, that’s pure gold.⠀
Serve in a way that suits your business and your customer. It doesn’t mean that you need to create some big, complex freebie. It could be as simple as hopping on a quick call to help someone work through a problem, or it could be offering a buying guide to help someone choose the right ring, or it could be offering to clean up someone’s hacked website before selling a proactive security service. ⠀
Tell me in the comments…
What are the ways you can serve your customers best, before they buy anything from you?
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