Blog Post

Would You Ask A Chef How to Fly a Plane?

Jan 18, 2018 | 0 comments

Would You Ask A Chef How to Fly a Plane?

Business strategy and business coaching must come from someone who knows how to run a business. Someone who has done it before. Otherwise, you’re only getting part of the picture and no relatability.

by | Jan 18, 2018 | 0 comments

[ess_post]

Would You Ask a Chef How to Fly a Plane?

Or a ballerina how to pour concrete?⠀

Then why are you asking people who have never built and run a business how to build yours?⠀

We’re getting a little soap box-y today but I’ve gotta get this out.⠀

I do my fair share of rummaging around the Internets, watching and listening, seeing what my clients are paying attention to. What I’m seeing is disheartening.⠀

Imagine you’re at a place in your business where you just aren’t sure what to do next. Pressures are on from all directions and it’s made you feel like you’re on a knife edge, with lots of ways to fall off that edge, leaving you paralyzed.⠀

So, you search for “Business coach”. You find lots and lots of results, and that makes you feel even more stressed out. Oh, here’s one that sounds legit – she’s made lots of people heaps of money and promises to make your business successful. So, you sign up for her program and learn lots about building an email funnel.⠀

At the end, you’re in the same place, except you have an email funnel. One of my clients even got the advice to just go and get a job. Really?⠀

Dig a little deeper into these promises. Dig a little deeper into these people. Do you really need an email funnel or do you need someone who has seen a lot, practiced a lot, and had the experience of being right where you are, bumps and bruises included?

Also be cautious of only corporate experience. Just because you were a manager in a big corporation doesn’t mean you know how to run a small business. I actually think this kind of experience can be useful but it has to be transformed with an entrepreneurial lens.⠀

Business strategy and business coaching must come from someone who knows how to run a business. Someone who has done it before. Otherwise, you’re only getting part of the picture and no relatability. You want to solve YOUR problems, not one from a textbook.⠀

If you have an email funnel problem, hire the email funnel expert. Just don’t expect them to set you up on an overall strategy for success.⠀

Tell me in the comments…

What do you think are the most important things you would like to see in a business coach?

[ess_post]

Get Down To Business

You’ve been looking for a lifeline – here it is

Sign up for the Get Down to Business newsletter and I’ll send you weekly articles, tips and tools that you can use on your entrepreneur’s journey. I promise not to fill your inbox with anything other than useful, actionable, timely stuff.

<!-- LightWidget WIDGET --><script src="//lightwidget.com/widgets/lightwidget.js"></script><iframe src="//lightwidget.com/widgets/429c21063150529eb1dd01413a08858c.html" scrolling="no" allowtransparency="true" class="lightwidget-widget" style="width: 100%; border: 0; overflow: hidden;"></iframe>

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Free Guide

Stephanie Hayes Business Strategist and Coach for Service-Based Small Businesses

9 Types of Assets to Build in

Your Service-Based Business

Not sure where to start? I’ve compiled a list of 9 different ways you can build assets inside your service business – that you may not have thought of yet!

Download the guide for inspiration and stories of other business owners who are building their own asset-based businesses!